Volume 9, Number 3, 2011

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NO. 文章 作者
1 Exploring the Termination of Franchise Relationship in Convenience Store Industry Pei-Yuan Ting, Ko-Jun Lai
2 Applying Data Mining on Discovering of Customer Values: an Empirical Case of Air Economic Class Individual Passenger Market of Taiwan Wen-Yu Chiang
3 Analysis of Persuasion Content of New Ventures in Raising Venture Capital－A Case of Company A Wen-Chun Tsai, Ching-Yi Cheng, Yu-Ching Lai
4 Exploring the relationships among perceived interactional injustice, abusive supervision, and performance- The moderating role of person-supervisor fit and the mediating effect of emotional exhaustion Wen-Chun Tsai, Ching-Yi Cheng, Yu-Ching Lai
5 Regulatory focus, framing effect and investment belief under sequential mixed information－Using senior business-school students as surrogate of investors Li-Lun Liu, Guan-Jie Peng
6 Chung Yuan Model of Business Ethics Curriculum:An Exploratory Project of Curriculum Development, Process Assessment and Effect Evaluation

Wen-ying Lin, Li-Chiao Huang, Ghi-feng Yen