Obtain the necessary skills to analyze and apply managerial knowledge.
Vision
Based on the holistic education of Chung-Yuan Christian University and the miss of the College of Business,
our vision is fostering managers with professional skills and knowledge, social awareness and ethical character,
in order to create a sustainable future for business
Objective
In order to prepare the students for leadership and managerial roles in business, the Business Administration curriculum is designed to provide study in the subjects which include marketing management, financial management, human resource management, information management, technology management and production and operation management.
The learning objectives of the Business Administration department are:
The strategy planned for the future are:
Future Prospect
In order to face the worldwide competition, based on the holistic education philosophy of Chung-Yuan Christian University