| No |
文章 |
作者 |
| 1 |
美國存託憑證之外溢效果分析－以亞太國家發行公司實證為例 |
陳若暉、洪慶鴻 |
| The Analysis of Spillover Effects And Dynamic Responses for ADR: An Empirical Study of Issuing Firms in Asia-Pacific Countries |
Jo-Hui Chen, Hung-Ching Hung |
| 2 |
母品牌特性、知覺配適度及消費者特性對延伸產品評價影響之研究 |
曹文琴 |
| The Impact of Parent Brand’s Features, Perceived Fit And Consumers’ Trait on Brand Extension Evaluation |
Wen-Chin Tsao |
| 3 |
影響多國企業子公司決策自主程度因素之研究－代理理論觀點 |
邱雅萍、高孔廉、黃銘章 |
| The Determinants of The MNCs Subsidiaries’ Autonomy: The Agency Theory Perspective |
Ya-Ping Chiu, Koong-Lian Kao, Ming-Chang Huang |
| 4 |
公司策略、組織間策略及組織間關係管理之探討 |
方世榮 |
| An Empirical Study onThe Relationships Among Firm’s Strategy,Interorganizational Strategy And Interorganizational Relationship Management |
Shyh-Rong Fang |
| 5 |
模糊多準則決策於醫療門診服務品質之應用 |
陳辭修、徐作聖、曾國雄 |
| An Application of Fuzzy Multiple Criteria Decision Making for Medical Outpatient Service Quality |
Benson Chen, Joseph Z. Shyu, Gwo-Hshiung Tzeng |
| 6 |
市場導向、知識特性、組織學習型態與企業績效關係之研究 |
侯嘉政、張孝宗 |
| The Study of The Relationships Among Market Orientation, Knowledge Characteristics, Organizational Learning Type & Firm Performance |
Jia-Jeng Hou, Hsiao-Tsung Chang |
| 7 |
理性與感性－購買決策前認知與情感建構對消費者產品價值判斷之影響 |
吉中行、沈永正 |
| Sense And Sensibility: Effects of Cognitive And Affective Thinking on Product Value Judgment |
Chung-Hsing Chi, Yung-Cheng Shen |
| 8 |
企業形象、服務補救期望與補救滿意度關係之研究 |
鄭紹成、陳鉦達 |
| A Study of Corporate Image, Service Recovery Expectation And Service Recovery Satisfaction |
Shao-Cheng Cheng, Cheng-Ta Chen |
