Volume 13, Number 2, 2015

NO. 文章 作者
1 Developing an Evaluation Model of Service Quality in Non-life Insurance Industry – By MCDM Methods Hsiao-Chi Chen , Wen-Liang Chen, Yu-Hung Tang
2 Measuring and Analyzing eWOM Marketing Effects – An Example from Experience Goods I-Ping Chiang, Kuen-Hung Tsai, Yaw-Der Huang
3 The Effects of Environmental Concern and Psychological Benefit on Purchase Decision of Eco-Labels Shih-Jen Chuang, Chi-Hsiang Chen, Shiu-Wan Hung, Der-Chao Chen
4 Headquarters-Initiated Knowledge, Subsidiary Strategic Choices, and Subsidiary Innovation Lu-Jun Chen