{"id":7151,"date":"2020-07-22T15:20:41","date_gmt":"2020-07-22T07:20:41","guid":{"rendered":"https:\/\/ba.cycu.edu.tw\/?p=7151"},"modified":"2020-09-02T15:11:22","modified_gmt":"2020-09-02T07:11:22","slug":"volume-2-number-2-2004","status":"publish","type":"post","link":"https:\/\/ba.cycu.edu.tw\/en\/volume-2-number-2-2004\/","title":{"rendered":"Volume 2, Number 2, 2004"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td width=\"56\">No<\/td>\n<td width=\"624\">\u6587\u7ae0<\/td>\n<td width=\"340\">\u4f5c\u8005<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">1<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-1.pdf\">\u7f8e\u570b\u5b58\u8a17\u6191\u8b49\u4e4b\u5916\u6ea2\u6548\u679c\u5206\u6790\uff0d\u4ee5\u4e9e\u592a\u570b\u5bb6\u767c\u884c\u516c\u53f8\u5be6\u8b49\u70ba\u4f8b<\/a><\/span><\/td>\n<td width=\"340\">\u9673\u82e5\u6689\u3001\u6d2a\u6176\u9d3b<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-1.pdf\">The Analysis of Spillover Effects And Dynamic Responses for ADR: An Empirical Study of Issuing Firms in Asia-Pacific Countries<\/a><\/span><\/td>\n<td width=\"340\">Jo-Hui Chen, Hung-Ching Hung<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">2<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-2.pdf\">\u6bcd\u54c1\u724c\u7279\u6027\u3001\u77e5\u89ba\u914d\u9069\u5ea6\u53ca\u6d88\u8cbb\u8005\u7279\u6027\u5c0d\u5ef6\u4f38\u7522\u54c1\u8a55\u50f9\u5f71\u97ff\u4e4b\u7814\u7a76<\/a><\/span><\/td>\n<td width=\"340\">\u66f9\u6587\u7434<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-2.pdf\">The Impact of Parent Brand\u2019s Features, Perceived Fit And Consumers\u2019 Trait on Brand Extension Evaluation<\/a><\/span><\/td>\n<td width=\"340\">Wen-Chin Tsao<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">3<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-3.pdf\">\u5f71\u97ff\u591a\u570b\u4f01\u696d\u5b50\u516c\u53f8\u6c7a\u7b56\u81ea\u4e3b\u7a0b\u5ea6\u56e0\u7d20\u4e4b\u7814\u7a76\uff0d\u4ee3\u7406\u7406\u8ad6\u89c0\u9ede<\/a><\/span><\/td>\n<td width=\"340\">\u90b1\u96c5\u840d\u3001\u9ad8\u5b54\u5ec9\u3001\u9ec3\u9298\u7ae0<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-3.pdf\">The Determinants of The MNCs Subsidiaries\u2019 Autonomy: The Agency Theory Perspective<\/a><\/span><\/td>\n<td width=\"340\">Ya-Ping Chiu, Koong-Lian Kao, Ming-Chang Huang<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">4<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-4.pdf\">\u516c\u53f8\u7b56\u7565\u3001\u7d44\u7e54\u9593\u7b56\u7565\u53ca\u7d44\u7e54\u9593\u95dc\u4fc2\u7ba1\u7406\u4e4b\u63a2\u8a0e<\/a><\/span><\/td>\n<td width=\"340\">\u65b9\u4e16\u69ae<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-4.pdf\">An Empirical Study onThe Relationships Among Firm\u2019s Strategy,Interorganizational Strategy And Interorganizational Relationship Management<\/a><\/span><\/td>\n<td width=\"340\">Shyh-Rong Fang<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">5<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-5.pdf\">\u6a21\u7cca\u591a\u6e96\u5247\u6c7a\u7b56\u65bc\u91ab\u7642\u9580\u8a3a\u670d\u52d9\u54c1\u8cea\u4e4b\u61c9\u7528<\/a><\/span><\/td>\n<td width=\"340\">\u9673\u8fad\u4fee\u3001\u5f90\u4f5c\u8056\u3001\u66fe\u570b\u96c4<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-5.pdf\">An Application of Fuzzy Multiple Criteria Decision Making for Medical Outpatient Service Quality<\/a><\/span><\/td>\n<td width=\"340\">Benson Chen, Joseph Z. Shyu, Gwo-Hshiung Tzeng<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">6<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-6.pdf\">\u5e02\u5834\u5c0e\u5411\u3001\u77e5\u8b58\u7279\u6027\u3001\u7d44\u7e54\u5b78\u7fd2\u578b\u614b\u8207\u4f01\u696d\u7e3e\u6548\u95dc\u4fc2\u4e4b\u7814\u7a76<\/a><\/span><\/td>\n<td width=\"340\">\u4faf\u5609\u653f\u3001\u5f35\u5b5d\u5b97<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-6.pdf\">The Study of The Relationships Among Market Orientation, Knowledge Characteristics, Organizational Learning Type &amp; Firm Performance<\/a><\/span><\/td>\n<td width=\"340\">Jia-Jeng Hou, Hsiao-Tsung Chang<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">7<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-7.pdf\">\u7406\u6027\u8207\u611f\u6027\uff0d\u8cfc\u8cb7\u6c7a\u7b56\u524d\u8a8d\u77e5\u8207\u60c5\u611f\u5efa\u69cb\u5c0d\u6d88\u8cbb\u8005\u7522\u54c1\u50f9\u503c\u5224\u65b7\u4e4b\u5f71\u97ff<\/a><\/span><\/td>\n<td width=\"340\">\u5409\u4e2d\u884c\u3001\u6c88\u6c38\u6b63<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-7.pdf\">Sense And Sensibility: Effects of Cognitive And Affective Thinking on Product Value Judgment<\/a><\/span><\/td>\n<td width=\"340\">Chung-Hsing Chi, Yung-Cheng Shen<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"56\">8<\/td>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-8.pdf\">\u4f01\u696d\u5f62\u8c61\u3001\u670d\u52d9\u88dc\u6551\u671f\u671b\u8207\u88dc\u6551\u6eff\u610f\u5ea6\u95dc\u4fc2\u4e4b\u7814\u7a76<\/a><\/span><\/td>\n<td width=\"340\">\u912d\u7d39\u6210\u3001\u9673\u9266\u9054<\/td>\n<\/tr>\n<tr>\n<td width=\"624\"><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/ba.cycu.edu.tw\/wp-content\/uploads\/2020\/05\/2004V2N2-8.pdf\">A Study of Corporate Image, Service Recovery Expectation And Service Recovery Satisfaction<\/a><\/span><\/td>\n<td width=\"340\">Shao-Cheng Cheng, Cheng-Ta Chen<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>No \u6587\u7ae0 \u4f5c\u8005 1 \u7f8e\u570b\u5b58\u8a17\u6191\u8b49\u4e4b\u5916\u6ea2\u6548\u679c\u5206\u6790\uff0d\u4ee5\u4e9e\u592a\u570b\u5bb6\u767c\u884c\u516c\u53f8\u5be6\u8b49\u70ba\u4f8b \u9673\u82e5\u6689\u3001\u6d2a\u6176\u9d3b The Analysis of Spillover Effects And Dynamic Responses for ADR: An Empirical Study of Issuing Firms in Asia-Pacific Countries Jo-Hui Chen, Hung-Ching Hung 2 \u6bcd\u54c1\u724c\u7279\u6027\u3001\u77e5\u89ba\u914d\u9069\u5ea6\u53ca\u6d88\u8cbb\u8005\u7279\u6027\u5c0d\u5ef6\u4f38\u7522\u54c1\u8a55\u50f9\u5f71\u97ff\u4e4b\u7814\u7a76 \u66f9\u6587\u7434 The Impact of Parent Brand\u2019s Features, Perceived Fit And Consumers\u2019 Trait on Brand Extension Evaluation Wen-Chin Tsao 3 \u5f71\u97ff\u591a\u570b\u4f01\u696d\u5b50\u516c\u53f8\u6c7a\u7b56\u81ea\u4e3b\u7a0b\u5ea6\u56e0\u7d20\u4e4b\u7814\u7a76\uff0d\u4ee3\u7406\u7406\u8ad6\u89c0\u9ede \u90b1\u96c5\u840d\u3001\u9ad8\u5b54\u5ec9\u3001\u9ec3\u9298\u7ae0 The Determinants of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-7151","post","type-post","status-publish","format-standard","hentry","category-issues-v01-v05"],"publishpress_future_action":{"enabled":false,"date":"2029-04-30 14:26:44","action":"change-status","newStatus":"private","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/7151"}],"collection":[{"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=7151"}],"version-history":[{"count":3,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/7151\/revisions"}],"predecessor-version":[{"id":7925,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/posts\/7151\/revisions\/7925"}],"wp:attachment":[{"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=7151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/categories?post=7151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ba.cycu.edu.tw\/en\/wp-json\/wp\/v2\/tags?post=7151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}